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Featuring an accessories brand inspired by African cultural elements and a modern clothing brand, this shoot was an experiment to marry contemporary and eclectic style. A very challenging project not only because of style contrasts, but because of the focus required to direct the team - Sagar Ahuja (photographer), Jo Kilda (womenswear), Aclea Atelier (accessories), Arisa Akkerman (model), Yvonne Mari (make up artist), Larisa Marton (nail technician).
As I directed the shoot, I re-visited the psychological aspect of my martial arts training to help the team harmonise.
Despite the style clashes of cultural vs modern, both brands were happily surprised with the results of the shoot. All participants realised that it is possible, and even invigorating to work with professionals holding different points of view. The team was arranged by Mastered and the project was shot at Vorres Museum outside Athens, Greece.
